Media training
Whatever the size of your organisation, Fruit Of The Vine Media offers training courses for staff or volunteers to fit your particular needs. Subjects covered include:
- Introduction to the media industry: the big picture
- Making news: so who decides what is news?
- What makes news: decoding news values
- Journalism and objectivity: myth or reality?
- Writing press releases: how to be taken seriously
- Working with local media: what a journalist wants
- Interview skills: how to make your point
- Identifying media opportunities: thinking creatively
- Know what you want to say - and who you want to say to: the secret of success
- Web sites, You Tube, Facebook, podcasts and blogs: what's it all about?
- Developing a media strategy: planning ahead not at the last minute
- Managing crises: what do I tell the media?
Greg says that his approach to media training is to adapt it to the needs of the particular group.
"I don't believe in a one-size-fits-all approach to media training. It has to be geared to the specific needs of an organisation. I also involve the participants in the sessions, so that it's not a case of me droning on and on. I sometimes get the group to do some of the things journalists in a newsroom have to do. Also, where possible, I like to use film clips to get some of the key points across. All of this, hopefully, make the sessions interesting."